SHINE BRIGHT

Are you always heard about SWOT analysis... basically the business industry will highlighted about this topic towards their own business activities. SWOT analysis is one of the techniques in understanding the business strength, weakness, opportunities and threats. SWOT. Strength and Weakness (Internal Forces)  STRENGTH is defined as anything internal to the company that may lead to an advantage relative to competitors and a benefit relative to customers. WEAKNESS is defined as anything internal that may lead to a disadvantage relative to competitors and customers. Opportunities and Threats (External Forces) OPPORTUNITIES refers to conditions in the external environment that when exploited by the company, can help a company achieve its objectives. THREATS refer to conditions in the external environment that can prevent an organization from achieving its objectives.

2.0 Competitive Advantage  Competitive advantage is when a firm can perform something better than other organizations perform. It is defined as anything that a firm does exceptionally well compared to its rivals. Sustained Competitive Advantage comes from maintaining higher profits than competitors over long period of time. 2.1 Resources-based View and Industrial/Organizational View Resources-Based View RBV view is a strategic management idea that each firm is unique and possesses resources and capabilities that provide the basis for its competitive advantage. Its highlight on the internal resources of the company such as skills, financial resources, human resources and physical resources. Industrial/Organizational View I/O explain that a firm's performance is strongly influenced by its external environment. 2.2 Resources and Capabilities Resources refer to input, such as equipment, human resources, processes into a firm's production process. FI...