Okay, now we go through chapter 1 on strategic management about the introduction of this subject. 1.1 Strategic management means about drafting, implementing and evaluating cross-functional decisions that will enable an organization to achieve its long-term objectives. Strategic Management Process: 1) Strategic Formulation 2) Strategic Implementation 3) Strategic Evaluation 1.2 STRATEGY A strategy is concerned with integrating company activities and allocating resources, so that the present objectives can be met. 1.3 PLANNING Planning is a process of preparing ways to use resources more economically and efficiently, so that the purpose of the company is achieved. Set a goals also involve in planning activities. 1.4 Corporate Planning The terminologies corporate planning and long-term planning are often used interchangeably with the terminology "strategic planning".